Sam Moon Trading Co., which since its founding in 1984 has become the go-to spot for the latest in fashion accessories, will open a new store in Arlington on Aug. 24.

The new store, located at 1112 West Arbrook Blvd. next to Parks Mall in Arlington, will be the Dallas-based company's fourth Dallas-Fort Worth area outlet and its seventh in Texas.

"We are very excited about this opening because this will be our largest store in the DFW Metroplex," said Daniel Moon, company vice president and general counsel. "We have wanted to open near the Parks Mall in Arlington for several years. We feel that this store will help us reach out to new customers in southern Tarrant County."

The new superstore will offer shoppers more than 17,000 square feet of handbags, necklaces, earrings, bracelets, rings, scarves, belts, hair accessories, shoes and much more. It will employ between 35 and 40 workers in positions that include sales and management.

The first Sam Moon store opened in Dallas in 1984 as a wholesaler of women's accessories, jewelry and handbags, and word of its dazzling array of merchandise and unbeatable deals quickly spread its fame throughout North Texas.

Today Sam Moon operates the largest women's accessory and handbag store in Texas and has established large retail centers in Dallas, Fort Worth, Frisco, Austin and Houston.

"Sam Moon Trading Co. excels at bringing in the latest in fashion accessories," Mr. Moon said. "You will often find the very latest trendy items in Sam Moon months before you can find them in department stores."

Shoppers familiar with Sam Moon retail complexes know they are more than just shopping destinations. They have evolved into shopping experiences. In recognition of that, hotel chains offer Sam Moon gift certificates to their guests, tour buses inch through the parking lots and crowds throng the stores. Once inside, shoppers are surrounded by energy and excitement as they stroll aisles packed with one shocking value after another, aided at every turn by helpful, enthusiastic and motivated sales people.

The opening of the Arlington store signals the beginning of a period of accelerated growth for the company. Sam Moon plans to open an eighth location in San Antonio next year, followed by the opening of two stores a year beginning in 2014.

"Our customers come here for the unbeatable deals, but once they walk through our doors, they encounter a unique shopping experience," Mr. Moon said. "It's that combination of remarkable values and shopping environment that brings them back again and again. We have every intention of continuing that tradition in our new store in Arlington and at every Sam Moon outlet across the state."

The Arlington store will be open from 9:30 a.m. to 7 p.m. Monday through Saturday.

For more information about Sam Moon Trading Co., or to shop online, go to www.sammoon.com.