There's a new look for Downtown Arlington making the scene first thing tomorrow morning. The Downtown Arlington Management Corporation will officially launch its new brand over Levitt Pavilion with a team of skydivers.

On Wednesday, May 23 at 8:35 a.m. sky divers will land in the middle of downtown carrying banners with the new downtown Arlington logo. The event will kick-off the Downtown Arlington Marketing Committee's new branding campaign, and will help promote the weekend of free music offered in the area during Memorial Day Weekend.

The event begins at 7:30 with music, breakfast and a full slate of special guests. The public is invited for the official unveiling.

Who: Downtown Arlington Management Corporation

What: Unveiling of new downtown Arlington logo and brand

Why: To brand downtown Arlington and raise awareness of the growth and development in the area

When: 7:30 a.m. (event begins) Wednesday, May 23
8:35 a.m. (sky divers land)

Where: Levitt Pavilion, 100 West Abram Street -Arlington, TX 76010

Scheduled speakers include:

• Robert Cluck, MD, -Arlington Mayor
• John Hall -vice president of administration and campus operations at the UTA
• Robert Johnson, chair of the DAMC Board of Directors
• Tony Rutigliano, executive vice president of the DAMC