Trademark Property Company Reveals Plans for Anthem, a New Gateway to Arlington
By Trademark Communications
Posted on March 27, 2024, March 27, 2024

Credit: Dwell Design Studio

The City of Arlington has approved the first reading of the mixed-use developer Trademark Property Company’s (Trademark) request to rezone Lincoln Square, a 45-acre shopping center, as a mixed-use gathering place for the community. A second reading is still required. The decision paves the way for Trademark to radically redevelop the dated center into a modern gateway to Arlington with a walkable and upscale mix of uses, including office, retail, hotel, entertainment and residential.

Lincoln Square is ideally located at the Southwest corner of Collins Street and Interstate 30, where east meets west between Dallas and Fort Worth and just a few hundred feet away from the Texas Rangers and Dallas Cowboys stadiums. After listening to the community and completing a branding process, a new name – “Anthem” – was selected for the 40-year-old shopping center, and it will go into effect at the start of demolition, which is anticipated to begin in April-June 2025. The name is indicative of the honor, pride, authenticity and unification the property and surrounding areas stand for.

“With new shops and restaurants, inviting green space for community events, and attractive places to work and stay, Trademark’s redeveloped Anthem will be a first-class destination for Arlington residents and visitors alike,” Arlington Mayor Jim Ross said.

Trademark will build on existing surface parking and reimagine the building footprint to create a coveted mixed-use destination with regional draw. Trademark anticipates that approximately 229,000 square feet of the shopping center will be demolished, 243,000 square feet of legacy space will remain and 65,000 square feet will undergo renovations.

At the heart of the property, Trademark has planned an activated green space that will host outdoor concerts, wellness classes, artist markets and other community events. When completed, the initial phase of Anthem will feature approximately 152,000 square feet of new retail and restaurants, 125,000 square feet of modern office and co-working space, up to 200-key hotel and 355 apartments built to NGBS and LEED bronze minimum standards.

“We have carefully listened to the community and City of Arlington to fully understand their hopes and dreams for a reimagined Lincoln Square,” said Jeff Johnson, Managing Director - Development at Trademark. “This is a truly transformational project and a new point of connectivity for the greater metroplex. With the right mix of uses and a vibrant public realm, Anthem will become a lively destination that brings people together to share joy and make memories.”

Over the past year, Trademark has engaged with the local community to make key decisions regarding the site. Working closely in a public-private partnership with the City of Arlington, Trademark has prioritized local market research through surveys, planning sessions and community meetings. The mix of uses, name change and overall strategy behind the redevelopment have been heavily influenced by the feelings and ideas expressed by the community.

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